Preface The growth of AI chatbots has transformed industries worldwide, including client assistance to online shopping and beyond. As we enter the coming year, AI conversational AI advancement is expected to evolve to a new level, embedding advanced technologies to deliver tailored, efficient, and seamless user interactions. With the rising need fo

Introduction Social media marketing has evolved significantly in the last few years, driven by changes in technology, user behavior, and corporate demands. One of the most notable shifts in the marketing landscape is the emergence of AI technologies. AI’s potential to reshape social media marketing has captured the attention of businesses and mar